Printemps Comes to NYC

Printemps opened its first store outside Paris in a landmarked Art Deco building in Lower Manhattan. The rooms hold French retail history inside a New York frame vaulted ceilings, restored mosaics, and a plan that reads more like a sequence of interiors than a department store. This entry is a walk through that space.

A French house in an Art Deco shell

Founded on Boulevard Haussmann in 1865, Printemps built its name on fixed prices, window displays treated as compositions, and a mix of tradition and new designers. The name means spring. In New York the same idea sits under an American ceiling: Parisian rooms, Deco structure, downtown light.

Two cities in one interior

The New York store is not a copy of Haussmann. Fashion, design, dining, and installation share the floor. The photographs follow the building first: line, ornament, and the way light hits mosaic and metal.

Vaulted Art Deco ceilings, restored mosaics, and hard light make the interior the subject. The store is easy to photograph because the building was already composed.

Notes from the floor

• Printemps NYC spans about 55,000 square feet.
• Interiors by Laura Gonzalez.
• The Red Room holds mosaics by Hildreth Meière.
• Five food and beverage rooms sit inside the store.
• About a quarter of the offering is French houses.

A Paris house, an Art Deco banking hall, downtown light. The photographs stay with the rooms.

Experiences